Google Analytics is a powerful tool for business. It allows you to monitor website traffic, track where users are coming from, see how engaged users are with content on your site, as well as seeing how successful your website is at ‘converting’ visitors.
Dan Siepen for Business Insider Australia, has provided nine tricks to help you master Google Analytics for business:
1. set goals for certain activities
2. segment your data
3. clean up spam filters and remove internal traffic
4. connect Google Search Console to GA
5. set up custom alerts